SERVICES
Helping clients sell more by influencing consumers where they live, work, and play
Our in-store Retail Services help our clients increase their sales by improving the factors that contribute to buying decisions by shoppers. These services enhance the physical presence of products either on a shelf or showroom floor. The basic merchandising principles of having product readily available (e.g. shelf, display, showroom), with prices clearly labeled with a “reason to buy” are the important “must haves” at retail. We match the skill sets of our merchandising groups to meet the objectives of our clients’ specific needs and objectives.
In industries with more highly considered purchases we work with our clients to create programs that influence shopper decisions directly and indirectly. In some cases we sell directly to consumers; in other instances we “influence the influencers” by training store personnel to accelerate the sales process.
We customize reports for each client. For example, some clients may require comprehensive research to formulate product strategy; others may need a painstaking inventory of assets to consummate a financial transaction (e.g. merger/acquisition).
Our Services
Outsourced Sales Services
We sell directly to your consumers through custom-built sales forces that allow you to scale quickly without the overhead.
In-Store Promotion
We drive awareness and trial of your brand with trained brand ambassadors who persuade retail influencers and end-users.
Merchandising Services
Experienced retail merchandisers are deployed to meet your specific merchandising needs to insure your product is presented properly at retail.
Fixture Installation Services
Construction-grade installers execute “heavier” fixture installations, store retrofits and remodels.
Field Marketing
Trained Brand Ambassadors and management teams execute all elements of non-retail promotion services—meeting consumers where they live, work and play.
Research and Data Collection
We help you define the retail information you need and how to get it. We deliver executive summaries along with detailed store-level data.
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Mystery Shop Programs
Gain valuable insight about your brands from custom-crafted mystery shop programs where our reps pose as consumers to distill hard-to-get information.
Product Recalls
Lack of focus and incentive from your retailers and brokers put your brand at risk. We have the data to prove this. We execute “search and destroy” and “surgical” product pick up at retail.
Retail Training
Let us train “front-line” retail personnel so they can influence your consumers with the right messaging. From simple product benefits to week-long technical training, we help control the factors influencing your brand.
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